Today I prepared a couple of tips on the topic of UI/UX for those who want to create their own dating site.
When you get to your page for the first time, the visitor must immediately understand what to look at or what to read first. The average user spends less than a minute on the page, which means that it should be easy for them to find what he is looking for. First, you need to convince them that he came to the address – this can be reported using the header or indicators in the navigation panel. Then explain how the page is organized and how it works: a quick look at the user should be enough to figure out what he will achieve if he reads your content carefully.
Structuring the page, remember that visitors study the content from left to right, from top to bottom – in the form of the letter F. Therefore, the most necessary information should be placed at the top and on the left side of the page. If you own a dating site, your users are interested in finding and dating a single girl, and you want things to be simplified, like in Tinder, then place all the important information on the top and bottom of the page.
Some more tips:
1. What does the user want to see at the moment?
Conduct research and find out what actions your site visitors take most often, and organize the content so that these actions are the simplest and most obvious, and you don’t have to search for the right information. This simple approach saves the user time and helps them quickly complete their task.
2. Show information on request
Excess information on a static page confuses and increases the cognitive load. First, answer the initial question of the user, and provide other details upon request.
The user should always be clear why he was on a particular page and how he came back. Visual cues make navigation tangible. So, if the user clicks on a new page and it appears on the left, it becomes obvious that the original page has remained on the right.
Interactivity should be obvious
Do not make the user wonder if an element is interactive. Clickable text, icons or images should visually differ from static content – for example, be voluminous. Another good approach to working with icons, images, and clickable text is to change their style when you hover over.
In addition, the user needs to provide visual feedback: for example, when filling out forms, he should see if the entered text is accepted or an input error has occurred.
Simplification: a new trend in mobile design
Minimalism is far from news in development.
However, over the past couple of years, leaders in innovative design have taken minimalism to a new level. Facebook, Airbnb, and Apple have simplified their core products, following a new trend.
Simplification is a trend that has replaced flat design and minimalism. Some will say that this is only the next manifestation of these trends, but simplification has characteristics that distinguish it from other trends:
1. Larger and thicker headlines.
2. More simple and universal icons.
3. Refusal of color design.
As a result, the interfaces of some applications look as if they all belong to the same brand.
A few tips on simplification
Are you inspired by the new trend and want to join it? Here’s how to do it:
1. Remove the colors. You can leave one color and use it very sparingly, only to highlight the main elements. Everything else should be black and white. Content should be the main decoration of your page.
2. Larger headings. Enlarge them to 20 or 30 pixels and highlight them in bold.
3. Two, no, three times more empty space. Maybe even at four. There is no mistake.